Infographic: Shameless Self Promotion
From time to time you need to shamelessly self promote yourself. Anyone who posts to LinkedIn knows this, and does, no matter what they tell you. Now is MY time. Infographics are innovative and popular tools for visualising information, and your CV or resume can also benefit from the infographic treatment.
Of course, unless you are applying for a particularly creative job, I wouldn’t send in an infographic in place of a traditional CV / resume. Even then, most companies these days now use automatic CV reading software which can’t read infographics, and if you were to send in your finely produced and highly visual infographic your CV would most certainly not be picked up and you could lose out on that big job you are gunning for.
So when can you use the infographic and how useful is it?
It is known that relying on job boards and recruiters only in your job search is limiting. A high proportion of successfully found jobs actually come through “networking” often even before the job has even been advertised on any boards. Why not circulate your highly visual infographic across your network (or specifically chosen recipients from your network, targeted across the areas where you are interested in working)?
Designing your infographic well and ensuring it fits with your personal brand is essential. That way potential employers / recruiters can instantly see your brand awareness and understand what your personal brand is all about. The infographic is a visual aid to the information in your CV or resume and should never replace your CV itself. It should be simple, clear, concise and visually impactful. Ideally it should entice prospective employers or recruiters to want to ask you for your CV, and to want to have a conversation with you.
Recruiters generally don’t have time to look at your new infographic masterpiece, BUT it may just catch their eye and make your CV the one they want to see, so make sure you circulate it appropriately. At the same time realise that one of the biggest mistakes job applicants make is sending the same CV to each and every job that they apply for. You really must tailor each and every CV you send in to each and every job that you apply for, so your infographic CV is only useful as an attention grabber for recruiters. They will need your updated and full (no more than 2 page) CV eventually once you have updated it for the specific job.
Just popping your new fancy infographic CV on LinkedIn is a bit of a ‘no no’.Shameless self promotion tends to be a bit of a turn off on LinkedIn, so you really need to find a way of dropping it in to a post for a reason, to accompany another message, or in support of another topic. Trenton Willson, CEO / Owner at Dream Coaches published an interesting article on LinkedIn discussing the two sides of the coin, identifying when it is “healthy” to self promote on Linkedin and what is deemed to be “damaging”. Worth a read.
Anyway, here’s one I created earlier. I’m posting it here as an article on my WordPress site, and I’ll refer to it while networking. I’m happy to receive constructive comments, and any suggestions you may have or experiences you may have had either in receiving an infographic CV or in creating one yourself. If my new shiny infographic sparks an interest and you want to get in touch, you can reach me on LinkedIn or by email to firstname.lastname@example.org